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Pavoreal
A Spanish wine created for the Chinese market, produced by a Swiss company.
The fan is decorated with a golden pattern, reminiscent
of a peacock feather. This association is reinforced
by the name Pavo Real (Spanish for peacock). In Asia,
the peacock represents rulership and beauty, while
the integrated 8 promises infinite happiness. Red and gold are typical colors in Chinese culture, suggesting happiness and solemnity, while the colors also
symbolize the Spanish flag.
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Task Concept and realization
Client SCHULER St. Jakobskellerei
Agency Studio Schoch
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