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Pavoreal
A Spanish wine created for the Chinese market, produced by a Swiss company.
The fan is decorated with a golden pattern, reminiscent
of a peacock feather. This association is reinforced
by the name Pavo Real (Spanish for peacock). In Asia,
the peacock represents rulership and beauty, while
the integrated 8 promises infinite happiness. Red and gold are typical colors in Chinese culture, suggesting happiness and solemnity, while the colors also
symbolize the Spanish flag.
Task Concept and realization
Client SCHULER St. Jakobskellerei
Agency Studio Schoch
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